Privacy Policy.

When you submit our contact form, we collect the information you provide directly: first name, last name, email address, phone number, and street address (street, city, state, ZIP). You may optionally include a written message and indicate whether you consent to receive SMS messages from us.

We also collect a small amount of information automatically from your browser when you visit our site:

• IP address, user agent string, and referring URL
• Marketing attribution parameters (UTM parameters in the URL, ad-network click identifiers such as gclid, fbclid, msclkid) when present
• Cookies set by analytics and marketing pixels (e.g., Google Tag Manager, Meta’s _fbc/_fbpcookies) that help us measure ad performance

We do not collect government identifiers, payment card data, or health information through this website.

We use the information you provide to:

• Respond to your inquiry and schedule consultations
• Provide a written specification, quote, or follow-up communications related to your request
• Send appointment reminders and service updates (by phone, email, and — only with your explicit consent — SMS)
• Measure marketing performance and improve our website and services

We will only send you SMS messages if you check the SMS consent box on our contact form. By opting in, you agree to receive appointment-related text messages from HomeWaterPros at the phone number you provided.

• Frequency: message frequency varies based on your interaction with us (typically a handful of messages per inquiry).
• Cost: message and data rates may apply depending on your mobile carrier and plan.
• Opt-out: reply STOP to any message to unsubscribe.
• Help: reply HELP for support or contact us at hello@homewaterpros.com.

We will never share or sell your phone number or SMS opt-in information to third parties for marketing purposes.

We use Google Tag Manager to load analytics and marketing tags on our site. These tags may set cookies in your browser to:

• Measure aggregate traffic and engagement (Google Analytics or similar)
• Attribute conversions to advertising campaigns (Meta Pixel, Google Ads, etc.)
• Improve user experience by remembering preferences within a session

You can opt out of tracking cookies through your browser settings or by using the opt-out tools provided by the respective ad networks (e.g., Google’s ad settings, Meta’s ad preferences).

We rely on a small number of vetted third-party services to operate this site. They process the information you submit only on our behalf and only for the purposes described here:

• Supabase — database and serverless functions that store your contact submission
• Vercel — hosting infrastructure
• Google — Tag Manager, Maps Places (address autocomplete), and ads measurement
• Meta (Facebook/Instagram) — ads measurement when applicable
• Lead Connector / Go High Level — CRM that receives your inquiry so our team can respond

We do not sell your personal information. We may disclose information when required by law, to enforce our rights, or in connection with a business transfer (e.g., a merger or sale of assets).

We retain your contact information for as long as is reasonably necessary to respond to your inquiry, complete the services you requested, and comply with our legal and tax obligations. You can ask us to delete your information at any time (see “Your rights” below).

We use industry-standard safeguards to protect the information you submit, including TLS encryption in transit, encryption at rest, role-based database access, and least-privilege keys for our serverless functions. No method of transmission or storage is 100% secure, but we work to keep your information safe.

You may, at any time:

• Request access to the personal information we hold about you
• Ask us to correct inaccurate information
• Ask us to delete your information (subject to legal and recordkeeping obligations)
• Opt out of marketing communications at any time

To exercise any of these rights, email hello@homewaterpros.com and we will respond within a reasonable time frame.

Our website and services are intended for adults. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, contact us and we will delete it.

We may update this policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. Material changes will be communicated through our website or, when appropriate, by email.

Questions, requests, or complaints about this policy or how we handle your information can be sent to hello@homewaterpros.com.

See also our Terms of Service.